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The bidding war for storage specialist 3Par went two more rounds Thursday.

Shortly after the market close, Hewlett-Packard raised its bid to $27 per share, up from $24. That move comes just hours after Dell juiced its own bid to $24.30, which was a counterpunch to HP’s counteroffer from earlier in the week.

HP’s new offer, if it’s accepted, would put the total value of a 3Par acquisition at about $1.8 billion. It marks an 11 percent premium over Dell’s offer Thursday morning.

“Our revised proposal offers superior value to 3Par’s shareholders, while maintaining our disciplined approach to only pursuing acquisitions that we believe will strengthen our portfolio and create long-term value for our shareholders,” said Dave Donatelli, general manager of HP’s Enterprise Servers, Storage and Networking unit. “Not only is our offer superior to Dell’s proposal, HP remains uniquely positioned to execute on this combination given the number of synergies between the two companies.”

Under deadline pressure, Dell had boosted its offer to acquire 3Par–and said that 3Par had accepted the higher bid.

Dell announced Thursday morning that 3Par has acceded to the new cash offer of $24.30 per share, which raises the total value of the bid to about $1.6 billion. Last week, Dell’s initial offer stood at $18 per share, or about $1.15 billion–a bid that 3Par’s board had approved.

The increased offer came in reaction to HP stepping in Monday with a bid of $24 per share. At that juncture, 3Par said that HP’s unsolicited offer was likely to result in a “superior proposal” and gave Dell an ultimatum: three days to produce a better offer.

The initial agreement between Dell and 3Par included a provision to allow Dell to match competing bids, and the two companies have now signed an amendment reflecting the new offer price, according to Dell.

The Round Rock, Texas-based computer maker wants 3Par at least in part for its expertise in data management for multitenant cloud-computing environments. Virtualized storage arrays from Fremont, Calif.-based 3Par let companies buy storage capacity as needed.

Under the terms of the deal, 3Par would become a wholly owned subsidiary of Dell.

Dell said the amendment to the offer won’t change the timing of the proposed acquisition, which it expects to close before year’s end. HP similarly said that if it is successful in with its bid, the deal would close by the end of the year.

Also on Thursday, HP made a separate cloud-related acquisition, picking up privately held Stratavia, which focuses on database and application automation, for an undisclosed sum.

By Adam Satariano

July 6 (Bloomberg) — Apple Inc., with a storehouse of billions of music, movie and software downloads, is studying the buying habits of many of its 150 million iTunes users to show more appealing mobile ads and fuel competition with Google Inc.

Through the iAd program that began last week, Apple started placing ads in iPhone applications for the first time. Early iAd clients include Nissan Motor Co., Unilever NV, JC Penney Co., Best Buy Co. and AT&T Inc.

At stake is leadership in mobile ads, forecast by EMarketer Inc. to almost triple to $1.56 billion in 2013. Google, which gained the biggest share of online advertising by placing ads based on PC-Web surfing habits, may use that tack to widen a lead on handheld devices. Examining consumers’ entertainment and software purchases may give Apple an advantage, says Rachel Pasqua, director of mobile at marketing firm ICrossing.

“Apple knows what you’ve downloaded, how much time you spend interacting with applications and knows even what you’ve downloaded, don’t like and deleted,” said Pasqua, whose clients include Toyota Motor Corp. and Mazda Motor Corp. She isn’t currently working with Apple on iAd campaigns.

Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate promotional messages. On its website, Apple says its “standard targeting options” include demographics, application preferences, music passions, movie genre interests, television genre interests and location.

Apple, based in Cupertino, California, slipped $1.54 to $246.94 in Nasdaq Stock Market trading on July 2. It has gained 17 percent this year.

‘Surgical’ Targeting

Unilever, which began working with Apple in May on a campaign for its Dove Men+Care soap, is using iAd to zero in on married men who are in their late 30s and have children.

“Apple then overlays that with the iTunes information and targets quite well and quite surgically,” said Rob Candelino, marketing director at Unilever, based in London and Rotterdam.

Apple doesn’t share information on individuals, Candelino said. Instead, Unilever can choose to advertise in certain “buckets” of applications, such as those on news or entertainment, based on characteristics of its users.

“The leading global brands we’re working with are developing iAds timed with their seasonal marketing campaigns, such as back to school and the holiday shopping season,” said Apple spokeswoman Trudy Miller. “We’re just taking our first few steps. We’ll work our way up to walking and running as this year progresses.” IAd was announced in April.

5 Billion Downloads

U.S. mobile advertising spending will grow 43 percent this year to $593 million, according to EMarketer. The business will grow almost threefold more by 2013, reaching $1.56 billion, the New York-based research firm said.

The ads are being integrated into some of the 225,000 applications created for Apple’s online App Store. Users have downloaded more than 5 billion of them, according to Apple. The iAd system will be rolled out later this year to the iPad, which sold more than 3 million units in its first 80 days.

Apple Chief Executive Officer Steve Jobs said at a conference last month that the company had sold more than $60 million in advertising since the iAd platform was introduced in April. That’s about half the mobile display-ad market, according to JPMorgan Chase & Co.

Google, which this year bought mobile-ad network AdMob, doesn’t report what portion of sales comes from mobile. Google and AdMob may generate more than $100 million in U.S. mobile-ad sales in 2010, says IDC in Framingham, Massachusetts.

Google’s Strengths

From early on, Google has honed an ability to make ads relevant to users. As it rolls out mobile-ad strategies, the company could tap a wealth of information on how people use Web search, e-mail and software available via the Android mobile operating system, said Michael Collins, chief executive officer of mobile-ad agency Joule Inc.

“The question that many of us in the industry are very curious about is how much of that data will Google be making available to target,” said Collins, whose agency is a part of WPP Plc. “The more available data, the better the targeting.”

Apple appeals to a “premium” audience because of the cost of its products, while Google can reach a broader market because its Android operating system is on more devices, said Noah Elkin, an analyst at EMarketer.

“It boils down to the exclusivity of Apple and the customer you can target that way, versus the breadth that you have with Google,” he said.

‘Hype and Buzz’

Some marketers are skeptical that Apple’s success in selling gadgets will translate to advertising. Apple hasn’t proven that its platform will result in more effective ads that are worth the investment, said Thom Kennon, vice president of strategy at Wunderman, whose clients include Campbell Soup Co.

“Right now it’s hype and buzz more than reality,” he said. “There are just not that many people with iPhones in their pockets or iPads in their hands to consume this advertising.”

Companies that opt for iAd, though, say they’re drawn to the marketing prowess that has helped Apple sell about 100 million iPhones, iPod Touches and iPads in three years. Working with Apple was “unequivocally” a reason for choosing iAd, said Chad Jacoby, senior manager of Nissan’s marketing team.

To keep companies paying, Apple will need people to click on the ads and respond with their wallets, said ICrossing’s Pasqua. The better Apple can target ads, the more effective iAd will be, she said.

Privacy, Antitrust

Apple will also need to keep from running afoul of government officials concerned about anticompetitive practices and the way tech companies handle information gathered on users.

Federal Trade Commission officials are preparing to review allegations that Apple is trying to trammel rivalry in mobile advertising, people familiar with the matter said in June. They’re examining app-developer instructions, issued in June, that AdMob says might bar programmers from using Google and AdMob advertising software on the iPhone.

Regulators in the U.S. and Europe are also paying heed to privacy practices. The German Justice Minister last month raised questions about Apple’s practice of compiling data on users of its iPhone. The U.S. Federal Bureau of Investigation also began an inquiry into a security breach that exposed the e-mail addresses of as many as 114,000 users of the iPad.

Apple lets customers opt out of receiving ads based on iTunes download history or location. “With iOS 4, Apple has gone further to protect users’ privacy, particularly with respect to location, than anyone else has to date,” Apple said in a statement, referring to its mobile operating system.

–With assistance from Peter Burrows in San Francisco. Editors: Nick Turner, Lisa Wolfson.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net.

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

Winchester Systems Inc., a data storage solutions provider, announced on Thursday that their FlashDisk SAS/SATA disk arrays now support the new larger capacity 2 TB SAS disk drives designed for high reliability access to bulk storage.

SAS disks now offer the same 2 TB capacity as SATA (Serial-ATA) disks and provide extra reliability features such as dual ports for redundancy and error detection and correction algorithms. This creates a new intermediate tier of storage between high speed SAS and Fibre Channel disks with 15,000 RPM (revolutions-per-minute) for primary, high performance applications and SATA bulk storage for backups and archiving.

Many applications such as radiology images, security and surveillance videos, data acquisition, data mining and other applications where the data is voluminous and historical yet is still primary storage and not just a copy of the real data. These applications are good candidates for high capacity and high reliability of the 2 TB SAS drives at relatively low cost.

As tiered storage systems, these FlashDisk RAID disk arrays support three tiers of storage in a single solution. These tiers include primary storage using 15,000 RPM SAS disks, secondary storage using SATA 7.2k rpm disks and a new intermediate tier for high volume reference materials using the new SAS 7.2K rpm disks that need the reliability of SAS without the cost of high performance.

The FlashDisk SX-2300 disk array models support up to 84 disks including the base unit and six expansion shelves, with 12 disks each, now offers 168 TB of SAS and SATA storage. Likewise, FlashDisk SX-3400 disk array models support 112 disks, with 16 disks per shelf, and offers 224 TB of SAS and SATA storage.

According to the company’s chief executive officer, Joel Leider, “Many of our customers love the idea of using FlashDisk disk arrays with the capacity and reliability of 2 TB SAS disks — at low cost.”

For added protection of large RAID disk arrays, the company includes high-speed, ASIC-driven RAID 6 dual-parity that protects data in the event of two drive failures as well as rebuild failures. According to the company’s white paper, “High Speed RAID 6,” RAID 6 dual parity offers 500 to 30,000 times longer MTDL (Mean Time To Data Loss) than RAID 5. An informative 6-minute presentation “RAID 6 Essentials” is also available.

FlashDisk SX-2300 disk array models using 2 TB disks are available, and the pricing start from under $12,000. Delivery is 2-3 weeks ARO.

The Blu-ray Disc Association (BDA) announced Friday the finalization and release of the specifications for BDXL, the new multi-layer recordable Blu-ray Disc format with up to 128GB of capacity. With the completion and approval of the specification, manufacturers can now obtain licensing information and license applications needed to begin production of the high capacity write-once and rewritable discs and hardware.

Targeted primarily at commercial segments such as broadcasting, medical and document imaging enterprises with significant archiving needs, BDXL provides customers with triple layer 100GB RE (rewritable) and R (write-once) discs and quadruple layer 128GB R discs.

Possible consumer applications include capture and playback of HD broadcast and satellite programming in markets where set-top recorders are prevalent.

“The BDA worked diligently to create an extension of the Blu-ray Disc format that leverages the physical structure of the design of the disc to create even more storage capacity,” said Victor Matsuda, Blu-ray Disc Association Global Promotions Committee chair. “By using the existing Blu-ray technologies, we have created a long-term and stable solution for archiving large amounts of sensitive data, video and graphic images. We expect further growth of the Blu-ray Disc market as the introduction of 100GB/128GB discs will expand the application of Blu-ray Disc technologies.”

The BDXL specification was developed with specific market segments in mind, and newly-designed hardware addressing such markets will play back or record BDXL media. However, because the new media specifications are extensions of current Blu-ray Disc technologies, future BDXL capable recorders can easily be designed to play back existing 25GB and 50GB Blu-ray Disc formats.

Samsung is gearing up for an exclusive launch at Best Buy stores nationwide this weekend. Expect to see the new Q430-11 laptop, along with the upgraded R580-11 laptop and N150-11 netbook.

The standout machine of the Samsung trio is the new Q430 laptop. On paper, this notebook isn’t all that different from the R580 (pictured above), as both have Windows 7 Home Premium OS, a 500GB hard drive, 4GB of DDR3 1066MHz memory, a very basic 0.3-megapixel webcam, HDMI support and a 3W stereo speaker. The R580 even has a few things better than the Q430, like the slightly larger display and the Blu-ray optical drive.

But with a marginally lower weight count, the Q430 packs more power into within that brushed aluminum casing, including a Core i5 CPU and advanced NVIDIA 3D graphics processing.

Given that there are many more specs to go over, here’s a breakdown of each one starting with the netbook and going up from there:

N150-11

• 10.1-inch LED-backlit, WSVGA non-glare display (1,024 x 600 resolution)
• Intel Atom N450 Processor
• Windows 7 Starter OS
• Intel GMA 3150 graphics
• 1GB of DDR2 667MHz memory
• 250GB hard drive
• 3W stereo speaker
• 0.3-megapixel webcam
• 802.11b/g/n Wi-Fi
• Connectivity: Three USB 2.0 ports, Ethernet
• Island keyboard
• 9-hour battery life
• Dimensions: 10.5- x 7.4- x 0.97-inches
• Weight: 2.73 lbs.

R580-11

• 15.6-inch LED-backlit glossy HD display (1,366 x 768 resolution; 16:9 aspect ratio)
• Intel Core i3-350M Processor
• Windows 7 Home Premium OS
• Intel HD Graphics
• 4GB of DDR3 1066MHz memory
• 500GB hard drive
• Blu-ray optical drive
• 3W Stereo Speaker
• 0.3-megapixel webcam
• 802.11b/g/n Wi-Fi
• Connectivity: Three USB 2.0 ports, Ethernet, HDMI
• Island keyboard
• Dimensions: 13.5- x 9.4- x 1.20-inches
• Weight: 5.45 lbs.

Q430-11

• 14.0-inch glossy LED-backlit glass HD display (1,366 x 768 resolution; 16:9 aspect ratio)
• Intel Core i5-450M processor
• Windows 7 Home Premium OS
• 4GB of DDR3 1066MHz memory
• 500GB hard drive
• NVIDIA GeForce 310M graphics with 512MB of DDR3 memory
• DVD dual-layer optical drive
• 3W Stereo Speaker
• 0.3-megapixel webcam
• 802.11b/g/n Wi-Fi
• Connectivity: Three USB 2.0 ports, Ethernet, HDMI
• Dimensions: 13.5- x 9.37- x 1.04-inches
• Weight: 5.25 lbs.

Pricing starts at $349 for the N150 netbook, then bumps up to $849 and $899 for the R580 and Q430 laptops, respectively. All three of the Samsung computers mentioned here will be available tomorrow at Best Buy. So if you’re looking for a very last-minute gift for dad, there’s a few more options now.